Understand & evaluate

You gain clarity regarding structure, costs, processes, and collaboration. This shows how efficiently your current agency setup operates today.

Understand & evaluate

You gain clarity regarding structure, costs, processes, and collaboration. This shows how efficiently your current agency setup operates today.

Identify weaknesses

Inefficiencies, unnecessary costs, and risks become visible. This helps identify where budget is being lost and where workflows within your agency setup are slowing down.

Identify weaknesses

Inefficiencies, unnecessary costs, and risks become visible. This helps identify where budget is being lost and where workflows within your agency setup are slowing down.

Derive actions

Concrete measures are prioritized and planned. This allows you to start optimizations in a targeted way and make progress within your agency setup measurable.

Derive actions

Concrete measures are prioritized and planned. This allows you to start optimizations in a targeted way and make progress within your agency setup measurable.

Transparency for better agency management.

From grown structures to clear decisions.

Agency structures in companies often grow over many years and become difficult to manage. A structured agency audit evaluates services, costs, processes, and responsibilities holistically instead of in isolation. You gain transparency into the contribution of agencies and service providers, where budget is lost, and whether strategy, execution, and results work together effectively. This reveals where inefficiencies, duplicate structures, dependencies, or missing management reduce your marketing impact – also within the scope of a Marketing Audit, Digital Marketing Audit, or Strategy Audit.
  • Independent evaluation of agency structure, services, and costs
  • Transparency regarding responsibilities, processes, and collaboration
  • Identification of savings potential, risks, and duplicate structures
  • Evaluation of strategy, SEO, performance, marketing activities, and budget efficiency
  • Clear decision-making foundation for better agency management and internal measures

Result: You gain more control, reduce costs, and improve both the efficiency of your agency relationships and the effectiveness of your marketing activities.

Get advice now
Four colleagues in a modern office smile as two of them shake hands across a desk with laptops and papers, suggesting a successful business meeting or agency audit for companiesA.

Our agency audit services

An agency audit evaluates your entire agency and project landscape holistically – from structures and processes to costs, performance, and results. In the independent analysis of your agency structure, we combine evaluation, prioritization, and concrete recommendations into a clear approach. Depending on your objectives, the audit can also be structured as a Marketing Audit, Digital Marketing Audit, B2B Marketing Audit, or Strategy Audit. Our services at a glance:
Analysis
Strategy
Prioritization
Implementation
Management
01

Analysis

Your agency structure, service providers, processes, costs, and results are analyzed holistically. This reveals which agencies contribute what, where duplicate structures exist, and whether marketing, SEO, or performance activities effectively support your business goals.

Two people sit at a table facing a laptop, browsing an Agency audit for companiesA website together. Sunlight streams through large windows in the background, creating a bright, collaborative workspace.
02

Strategy

You receive a clear evaluation of your agency and marketing management with regard to goals, responsibilities, collaboration, and budget allocation. This shows whether strategy, execution, and results are aligned effectively.

Two people are interacting with a laptop; one is typing whilst the other points at the screen, suggesting collaboration or discussion over an agency audit for companiesA.
03

Prioritization

Weaknesses, risks, and optimization opportunities are evaluated based on impact, effort, and urgency. This helps you focus on measures that reduce costs, improve collaboration, and increase effectiveness.

Five people sit around a table working on laptops in a cosy, wooden room with large windows and a modern chandelier overhead. Some wear headphones as they collaborate on an agency audit for companies, with natural light filling the space.
04

Implementation

Concrete recommendations are translated into actionable next steps. This ensures the agency audit becomes more than a theoretical report and creates a clear foundation for better structures and more efficient collaboration.

Four colleagues gather around a table, smiling and looking at a laptop screen as one woman works on an agency audit for companies in a bright office environment.
05

Management

Agencies, internal teams, processes, and measures become easier to manage transparently. This improves control, reduces dependencies, and ensures that budgets, services, and results contribute more effectively to your business goals.

A laptop displaying a website with a yellow sofa on the screen sits on a desk with a mobile, a cup of coffee, an open magazine, and notes from an agency audit for companies.

Flexible use – aligned with your audit objective.

Four people sit around a table with laptops and papers, while one person stands holding a laptop and leads a discussion on social media marketing for businesses in a modern office with large windows and snowy trees outside.

Evaluate agency structure and marketing performance

For companies that want greater transparency regarding agencies, services, costs, processes, and marketing effectiveness.

  • Analyze agency structure and responsibilities
  • Evaluate marketing, SEO, and performance activities
  • Identify duplicate structures and inefficiencies
  • Conduct Marketing Audits and Digital Marketing Audits
  • Create a clear foundation for better decisions
Two men in business attire sit at a table in an office, engaged in a serious conversation about a land use agreement. Papers, a tablet, and a coffee cup are on the table. One man gestures with his hands whilst speaking.

Improve management and collaboration

For companies that want to make their agency and marketing management more efficient and transparent.

  • Refine priorities, responsibilities, and processes
  • Improve collaboration between agencies and internal teams
  • Manage budgets, services, and results more effectively
  • Create the foundation for more efficient collaboration
A man with glasses and a beard, wearing a grey polo-neck jumper, sits at a wooden desk working on Paid Advertising für Unternehmen on his laptop. A notebook lies beside him and a globe rests on the shelf in the background.

Frequently asked questions about
agency audits.

hen does an agency audit make sense?

An agency audit is useful when there is a lack of transparency regarding services, costs, and results, or when collaboration no longer seems efficient. Typical signs include rising costs, high coordination effort, unclear responsibilities, or results that fall short of expectations. An independent evaluation can also help better assess effectiveness and efficiency within a Marketing Audit, Digital Marketing Audit, or Strategy Audit.

How can I tell whether my agencies are working efficiently?

If services, costs, and results are not clearly measurable or coordination requires excessive time, efficiency is often limited. An agency audit creates transparency and shows whether effort, collaboration, and results are proportionate. It also reveals whether marketing activities, SEO, and performance efforts meaningfully contribute to your business objectives.

What problems does an agency audit uncover?

An agency audit identifies issues such as:

  • Unnecessary costs and duplicate structures
  • Inefficient processes and coordination
  • Unclear responsibilities
  • Dependencies on individual service providers
  • Lack of transparency regarding services and results
  • Missing alignment between strategy, marketing activities, and measurable impact
  • Inefficient SEO, performance, or B2B marketing structures

What results does an agency audit deliver?

You receive a well-founded evaluation of your agency structure along with concrete recommendations for optimization. This includes savings potential, more efficient processes, and clear measures for improving agency management. If required, this may also include recommendations from a Marketing Audit, Digital Marketing Audit, or Strategy Audit.

Is an agency audit also useful for B2B marketing?

Yes. Especially in B2B marketing, agency structures, coordination processes, and multiple involved service providers are often highly complex. A B2B Marketing Audit shows whether strategy, measures, budgets, and results work together effectively and where optimization potential exists.

Is dpm-Consulting an SEO audit agency?

dpm-Consulting is not a traditional SEO audit agency. Instead, SEO is evaluated in the broader context of your agency structure, marketing management, and budget efficiency. This reveals whether SEO activities are strategically integrated and measurably contribute to your business goals.

What is an audit marketing or marketing audit?

An audit marketing or marketing audit evaluates how efficiently marketing activities, agencies, processes, and budgets work together. The analysis examines whether strategy, execution, and results are aligned effectively and which activities generate the greatest impact.

How does an agency audit work in practice?

After an initial discussion, we analyze your existing structure, evaluate services, processes, and costs, and derive concrete optimization measures. The result is a clearly prioritized action plan with directly actionable next steps.

What happens after your request?

You briefly describe your situation – we take care of the rest.

We get back to you shortly

In a short call, your needs are clearly assessed

You receive an evaluation and concrete next steps

If required, we start implementation immediately

In many cases, we can start within a few days. Your effort remains minimal – you gain clarity and actionable support quickly.

Do you need short-term support?

Let’s talk – together we will find the best way to support you quickly and effectively. Request a consultation now.

Contact us directly